Overview
As a senior leader in government, you may not always realize the extent to which your presence plays into your effectiveness in advancing public sector goals. That presence is what builds your reputation, and over time, builds your leadership brand.

Your leadership brand is centered on what drives you to lead – it reflects your passions, ideals, strengths, and perceptions from others. It’s what inspires others to follow you, and ultimately, support your agency and the whole of government. A leader’s brand and reputation should also reflect the organization’s mission, vision, and values. The character of your brand is as relevant as your competencies to perform tasks and motivating others.

When federal executives like you gain additional responsibility and accountability, it becomes even more important to continuously upgrade and reevaluate your leadership brand.

How You Will Benefit
Through self-assessment, deep reflection, case studies, and small group exercises, you’ll reconnect to your purpose and gain deeper insights into how your reputation and brand impact in the workplace. You’ll learn to define, develop, and implement an executive leadership brand by:

• Gaining insight on how others experience your executive leadership presence.
• Seeing how self-awareness impacts how your see yourself in your leadership role.
• Identifying characteristics that define and articulate your leadership brand.
• Exploring behaviors and strategies necessary for developing these reputational and leadership brand competencies.
• Analyzing others’ perspectives on your leadership effectiveness.
• Understanding why you might integrate feedback and perceptions from others into how you operate.
• Strategically calibrating and refining your executive leadership brand.
• Creating an intentional plan for deployment of your executive leadership brand.

Who Should Attend
Senior and executive leaders, including GS-15 employees, members of the Senior Executive Service (SES), and equivalents.

Additional Information
Other Competency: Self-Awareness
Pre-Course Work: Complete a self-assessment and provide evaluators to assess your brand prior to course