Overview
As a managerial leader in government, you may not always realize the extent to which your presence plays into your effectiveness in advancing public sector goals. That presence is what builds your reputation, and over time, builds your leadership brand.

Your leadership brand is centered on what drives you to lead – it reflects your passions, ideals, strengths, and perceptions from others. It’s what inspires others to follow you, and ultimately, support your agency and the whole of government. Your brand and reputation should also reflect the organization’s mission, vision, and values. The character of your brand is as relevant as your competencies to perform tasks and motivating others.

Your role as a manager is to ask, “What am I doing for others?” Situated within the middle of the organization, you have a 360-degree view to consider. How do you model public service motivation, and how do you assist leadership at the next level to succeed in meeting the mission of the agency?

How You Will Benefit
Through self-assessment, deep reflection, case studies, and small group exercises, you’ll develop an awareness of your personal ‘brand’ and how it influences your contributions to the success of your unit and your agency. You’ll be guided in defining and developing a managerial leadership brand by:

• Gaining insight on how others see your managerial leadership brand.
• Gaining clarity on managerial leadership effectiveness.
• Identifying characteristics that define and articulate your leadership brand.
• Leveraging your purpose to influence the environment.
• Crafting a plan for consistent implementation of your brand.

Who Should Attend
Federal employees in grades GS-13 to GS-14, supervisors, managerial leaders, mid-level leadership, and program managers.

Additional Information
Other Competency: Self-Awareness
Pre-Course Work: Complete a self-assessment and provide evaluators to assess your brand prior to course